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nearly two and a half millennia. Philosophy, in particular, flourished during the Golden Age, with various schools of thought attempting to make sense of the natural and human worlds. The human world was thought to be grounded in the natural world but to transcend it in striking ways, the most obvious being humans u...
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Why are the insights of these Greek philosophers still relevant today? One reason is their development of the ancient concept of virtue. The person most closely associated with virtue in the West, and the development of what is now known as virtue ethics—that is, an ethical system based upon the exercise of certain v...
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surviving treatment of ethics in the West. The collection was possibly named after Aristotle’s son. This 1566 edition (b) was printed in both Greek and Latin. (credit a: modification of “Aristotle Altemps Inv8575” by “Jastrow”/Wikimedia Commons, Public Domain; credit b: modification of “Aristotelis De Moribus ad Nic...
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believed it to be eudaimonia, or happiness. By this, he did not mean happiness in a superficial sense, such as having fun or being content. Rather, he equated happiness with human flourishing, which he believed could be attained through the exercise of the function that distinguishes humans from the natural world: rea...
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to recognize and pursue happiness, no matter the constraints placed on the individual, the most dramatic of which are suffering and death. Birds and fish have little difficulty achieving their ends, and we can assume that much of this is due to their genetic coding. Because happiness might not be genetically encoded ...
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(epistḗmē), wisdom (sophíā), and, most importantly for Aristotle, prudence (phrónēsis), or practical wisdom—served as guides to behavior; that is, a person acted prudently based on the wisdom gained over 30 Chapter 2 Ethics from Antiquity to the Present time through the ongoing acquisition and testing of knowledge....
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someone’s potential fit in an organization. Among the intellectual virtues, prudence played the major role because it helped individuals avoid excess and deficiency and arrive at the golden mean between the two. Prudence has been translated as “common sense” and “practical wisdom” and helps individuals make the righ...
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self-control, liberality, magnificence, honor, patience, and amiability. Some of these virtues had different meanings in ancient Greece than they do today. “Liberal,” for instance, referred not to a political or economic stance but rather to an aspect of personality. Someone would be considered liberal who was open a...
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agency—to others, whether in judgment or in decision-making. “So, magnanimity seems to be a sort of crown of the virtues, because it enhances them and is never found apart from them. This makes it hard to be truly magnanimous, because it is impossible without all-round excellence,” according to Aristotle.6 The relati...
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a recognition of justice, so that courage was directed toward the right end. The important task was developing the habit of leading the virtuous life. Anyone could do this; however, it was a discipline that had to be learned and practiced with dedication. We can see that this habit of virtue is especially relevant fo...
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the economic and political spheres so that others might participate in and benefit from it. In Athenian society, it was important for business to be conducted competently and ethically. Even though Aristotle was suspicious of business, he acknowledged its importance in preserving and nurturing Athenian democracy. He ...
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This OpenStax book is available for free at http://cnx.org/content/col25722/1.3 Chapter 2 Ethics from Antiquity to the Present 31 belief in the public nature of virtue was crucial for the flourishing of the city-state and also has implications for contemporary business, which must consider the individual, organizat...
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(krátos), only adult men who owned property could vote, and voting was direct; Athens was not a republic with elected representatives, like the United States. Resident aliens, or metics—those who change their home—were not eligible for citizenship and could not vote. They had limited rights and their status was seco...
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property and inheritance. Their primary function in Athenian society was the care and management of the home. “The Athenian woman must be the perfect Penelope—a partner to the husband, a guard of the house, and one who practices the virtues defined by her husband. Physical beauty was not to be a goal, nor was it eve...
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twenty years during and after the Trojan War. (credit: “Odysseus and Penelope” by H. R. Wacker and James Steakley/Wikimedia Commons, Public Domain) Finally, not all transactions were as straightforward as selling Egyptian linen, dried fruit, or spices. Slave traders, too, brought their “wares” to market. Slavery was...
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formed an indispensable part of the economy, providing the labor for agriculture and food production. Slavery persists even today. For instance, it is believed that nearly thirty million people worldwide are living and working as slaves, including three million in China and fourteen million in India.10 Servitude also...
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assess a practice like slavery in antiquity without imposing modern values on a civilization that existed more than two and a half millennia ago? • Are there absolute truths and values that transcend time and space? If yes, where might these come from? If not, why not? This OpenStax book is available for free at ht...
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of a cow, what we might call “cowness.” (This imperfection accounted for the many variations found in the earthly creature.) Business, as a human invention based on self-interest, also had no appreciable ideal or end. After all, what was the purpose of making money if not having more money? Any end beyond that was no...
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to be virtuous (or else risk their reputation). This effect was association. Business was based on the free and fair exchange of goods, which brought not only items of merchandise into association with each other but also buyers, sellers, and public officials. The way to ensure ethically sound association was through...
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acting honorably, for Athenians, acting in a calculated way was not an indication of dishonor. Dishonorable acts included any that disturbed the basic order (dikē) of life in which everyone had a role, including the gods. Interestingly, the Aristotelian approach to business did not condemn money making or the accumul...
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Honor in ancient Greece was not just an individual characteristic but also a function of the group to which an individual belonged, and the person derived self-esteem from membership in that group. Civic virtue consisted of honorable living in community. Business scandals today often arise not from conflicts of inter...
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group effort. That effort is directed, intentional, and ongoing. According to Aristotle, and later thinkers who expanded upon his work, such as thirteenth-century philosopher and theologian Thomas Aquinas, to act dishonorably casts disrepute on all concerned. Ends and means had to be aligned, particularly in busines...
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Chapter 2 Ethics from Antiquity to the Present possible; for we hold that it is the function of the prudent man to deliberate well; and nobody deliberates about things that cannot be otherwise, or that are not means toward an end, and that end is a practical good. And the man who is good at deliberation generally is...
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conduct business with fair prices and fees. This exercise of prudence was part of the cosmic order that ensured the right management of the home, the marketplace, and civilization itself. Similarly, committing fraud or deception to achieve an end, even if that end were good or just, was not considered an honorable ac...
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conflicts over business transactions, contracts, inheritance, and property. Justice existed in three forms, as it does today: legal, commutative, and distributive. In legal justice, the city-state was responsible for establishing fair laws for the welfare of its citizens. Commutative justice characterized relationshi...
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corporate and individual tax rates, universal health coverage, state and federal income assistance, subsidized housing, social security eligibility, college tuition aid (e.g., Pell grants), and similar programs designed to create a “safety net” for those least fortunate. Some safety net programs have been criticized...
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have a role to play here; if so, how? This OpenStax book is available for free at http://cnx.org/content/col25722/1.3 Chapter 2 Ethics from Antiquity to the Present 35 L I N K T O L E A R N I N G For a further discussion of justice, read this article on justice and fairness (https://openstax.org/l/ 53justice)...
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• Explain how Confucian virtue ethics can be applied to contemporary business The teachings and writings of Confucius (551–479 BCE; also called Kung Fu Tzu or Master Kung) not only have endured more than two and a half millennia but have influenced Chinese culture to such a degree that they remain part of the nation...
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in China. Yet, by most accounts, he considered himself a failure, never having achieved the position and security he sought during his lifetime. However, his story is a testament to the reward of a life lived with integrity and simplicity. Social Upheaval in Ancient China More than a century and a half before Arist...
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past, or “the wisdom of the ancients.” He called for a “return to li,” which was the proper order of the universe in which everyone had a role to play and there was harmony in the world.17 We might see this harmony in a contemporary business setting as a team of people bringing different talents to bear on a specific...
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Chapter 2 Ethics from Antiquity to the Present and identity within the group. Identifying them helps improve employee awareness, productivity, and, perhaps, happiness. One example of this would be new-employee orientation, which is intended to acclimate newcomers to the corporate culture, the company ethos, and the ...
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time, offering a fractured country an alternative to two extremes, neither of which was working. These were a realism that was tyrannical and relied on brute force to restrain the rivaling factions, and an idealistic approach called Mohism that was based on universal love and mutual aid. Confucius rejected the first ...
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human being. A junzi exhibited refinement, self-control, and balance in all things, acting neither rashly nor timidly. Such a person was the opposite of a “small” individual, who spent his or her time embroiled in petty rivalries and for whom power was the ultimate measure of success. The concept of junzi and the Ar...
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political, and administrative reform and inward toward spiritual development. Confucius (Figure 2.4) believed that living the virtues he taught would achieve both these ends. This OpenStax book is available for free at http://cnx.org/content/col25722/1.3 Chapter 2 Ethics from Antiquity to the Present 37 Figure 2.4...
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the way to stop inhuman behavior was to make them even better, or more human. He identified three means to do this, which we explore next: “whole-hearted sincerity and truthfulness,” the “constant mean,” and “expediency” (quan).22 Specific virtues like moral character, righteousness, wisdom, courage, respect, filial ...
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throughout China. For instance, if a subject were called upon to offer advice, the subject had to be truthful, even though the ruler might not like the advice, which actually happened to Confucius, causing him to resign his post as minister of justice in Lu.23 What a subject owed the ruler was not cloying deference bu...
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We are to follow the middle path, avoiding extremes of thought and action through ritual acts. We cannot claim to lead a balanced life; we must show it by performing acts that maintain personal and collective order. The Book of Li catalogues many of these acts, which form a guide for proper living, indicating the cor...
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Confucius’s hope for reform, because it was the primary and most influential school of character, virtue, and conscience. Thus, the return to li takes on greater significance than a simple longing for an idyllic past. As Huston Smith noted, “that three of the Five Relationships pertain within the family is indicative...
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classes and sexes. As in ancient Greece, women in ancient China were in charge of domestic duties and care of the family. They were neither expected nor believed able to assume duties outside the home and certainly not in the competitive world of business. Yet consider the fictional case of Yijing. Yijing was the da...
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doing business in the family name. If people knew she was a woman, they would ridicule the family and take advantage of her. Although surprised by her father’s request, Yijing agreed and eventually took over the business, making it extremely prosperous. Critical Thinking If you were Yijing, what would you have done...
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Confucianism. Originally referring to a piece of metal used in balancing scales, quan is applied when weighing options in a moral dilemma and acts as a counterbalance to achieve fairness, enabling parties in a transaction to arrive at an equitable agreement. Ultimately, quan allows people and institutions to prioriti...
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coolant has changed the way energy is delivered to such an extent that Zhang Yue, the company’s chief executive officer, was awarded the Champions of the Earth prize by the United Nations in 2011 for his work in This OpenStax book is available for free at http://cnx.org/content/col25722/1.3 Chapter 2 Ethics from Ant...
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is directed outward in this way, it becomes justice, compelling all parties in a transaction to act in good faith or risk upsetting the proper order of things. Justice in this sense allows for wealth creation, investment, and strategic planning as long as all fulfill their roles and act in the manner of a junzi. An o...
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markets, competitors, and stakeholders. The dao of humanity rejects the premise that greed reigns supreme by itself. Instead, its ethical counterpart is truth. Both qualities exist within business practices. In this ethical framework, loyalty to truth is not just a stock phrase but a commitment to value in all aspect...
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on strips of bamboo. (credit: “Rongo Analects 02” by “Fukutaro”/Wikimedia Commons, Public Domain) Some have criticized Confucianism for impeding progress in China in areas like education, the natural sciences, and business, because it has failed to adapt to the modern context. High-frequency trading, blockchain tech...
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character has been proven repeatedly through business scandals like Enron, LIBOR, and the 2008 financial crisis, as well as the recent problems of Uber and Volkswagen, in which personal irresponsibility resulted in disaster. Indeed, business schools now offer seminars for executives integrating virtue ethics—both Ar...
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that some Confucian thought has survived from ancient times. Jack Ma, cofounder of the giant Chinese ecommerce site Alibaba, has called this “clean communism,” which might be another way of characterizing the form of state-sponsored capitalism that exists in China.27 Of course, the former Communist regime did not emb...
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(https://openstax.org/l/53China) through selfish individualism and an obsession with wealth. If Kelly Zong is correct, would it be safe to say that China needs another return to ancient wisdom? Why or why not? Do you agree with her assessment of the current generation and individualism? 2.3 Comparing the Virtue Ethi...
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consisted of the search for truth, which, in turn, required a centered, stable individual who could surmount This OpenStax book is available for free at http://cnx.org/content/col25722/1.3 Chapter 2 Ethics from Antiquity to the Present 41 misfortune or weak character. Confucius looked to settle the soul of the Chin...
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deliberative process of phrónēsis, resulting in virtuous living, harmony, and happiness. This application of practical wisdom was related to self-restraint, or temperance. In Confucian virtue ethics, control was a function of self-regulation; primitive instincts were held at bay and the person gained the capacity and...
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In a business context, control bears directly on managerial ethics, which is a way of relating to self, employees, and the organization that balances individual and collective responsibility, and in which management also includes planning, organizing, and leading to achieve organizational goals.28 A self- controlled,...
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Aristotle nor Confucius disapproved of profit as long as it benefitted humanity in some way. Both men would have a very definite opinion about the optimization of shareholder wealth. Despite these similarities between the two traditions, there are differences—the most notable being the locus 42 Chapter 2 Ethics fro...
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To be sure, family counted for Aristotle just as the individual counted for Confucius, but the emphasis in each system was different. Aristotle acknowledged that “a solitary man has a hard life, because it is not easy to keep up a continuous activity by oneself; but in company with others and in relation to others it ...
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personal and professional reputation. Thus, business was the perfect expression of ethics in both East and West, because it provided a forum within which virtues were tested in very real ways. Confucius urged each follower to be a great or humane person, or ru, not a small one.30 This was so important that the school ...
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China. A retail manager who contributes generously to help protect endangered species but thinks nothing of working the sales staff to the point of burnout to achieve monthly goals has not successfully integrated the personal and the professional, for instance, and even poses obstacles to individual happiness and lif...
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relationships that are the foundation of business? To answer this question, consider the essence of the virtuous person that each ethical system strove to create. For Aristotle, the virtuous person saw the truth in every kind of situation. Once acknowledged and recognized, the truth could not be denied without compr...
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concentrates on the means used to achieve an end, eventually the means become a way of life even more important than the end itself. It is not merely that the means must match the end, but that they come to define the virtuous person. The integration of personal and professional lives has two effects: motive and awa...
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43 more people understood the value of human capital and the need to see the larger picture; to put it differently: responsibility over profitability. Or, as Confucius would say, it is the person who can broaden the Way, not the Way that broadens the person.34 Is There a Universal Ethics? A fundamental question in ...
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reasonable, responsible ways. Methods of decision-making then could be adapted to any context or dilemma. But what constitutes a reasonable, responsible method, and who gets to choose it? It is possible that standards of ethical conduct could be created to guide business affairs fairly and justly. Such standards alr...
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when it comes to international jurisdiction, privacy, and human rights. For example, the International Financial Reporting Standards serve as a kind of international GAAP to help companies report financial results in a common accounting language across national boundaries. Despite our best efforts, someone who wishe...
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internalize in us more altruistic business practices. They also permit greater integration between our personal and professional understandings of the way we should treat friends, family, customers, and clients. No matter the context, we are then encouraged to treat others with honesty and respect, so that even someo...
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global produce conglomerate that paid “protection” money to right-wing and Marxist guerrilla groups in Colombia between 1997 and 2004 to ensure there would be no violence against its employees, banana plantations, and facilities. The payment violated the U.S. Foreign Corrupt Practices Act (1977), which 44 Chapter 2...
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Critical Thinking • What do you suppose Confucius and Aristotle, teachers of virtue ethics, would say about the Colombians’ case, and how would they go about assessing responsibility? What would they identify as the crime committed? Would they think the executives at Chiquita had acted prudently, cravenly, or decei...
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• Identify the principle elements of Jeremy Bentham’s utilitarianism • Distinguish John Stuart Mill’s modification of utilitarianism from Bentham’s original formulation of it • Evaluate the role of utilitarianism in contemporary business Although the ultimate aim of Aristotelian virtue ethics was eudaimonia, later ...
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be reduced to one simple instinct: the search for pleasure and the avoidance of pain. All human behavior could be explained by reference to this basic instinct, which Bentham saw as the key to unlocking the workings of the human mind. He created an ethical system based on it, called utilitarianism. Bentham’s protégé,...
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Rights and the Déclaration des Droits de l’Homme (Declaration of the Rights of Man), both of which were based on liberty, equality, and self-determination. Karl Marx and Friedrich Engels published The Communist Manifesto in 1848. Revolutionary movements broke out that year in France, Italy, Austria, Poland, and elsewh...
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behavior. His ethical system was an attempt to quantify happiness and the good so they would meet the conditions of the scientific method. Ethics had to be empirical, quantifiable, verifiable, and reproducible across time and space. Just as science was beginning to understand the workings of cause and effect in the b...
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Utilitarianism, therefore, emphasizes the consequences or ultimate purpose of an act rather than the character of the actor, the actor’s motivation, or the particular circumstances surrounding the act. It has these characteristics: (1) universality, because it applies to all acts of human behavior, even those that ap...
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public university open to all and offering a secular curriculum, unusual for the times. (It later became University College London.) Bentham also stipulated that his body be preserved for medical instruction (Figure 2.7) and later placed on display in what he called an “auto-icon,” or self-image. The university agre...
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university he endowed with about half his estate. His preserved head is also kept at the college, separate from the rest of the body.) (credit: “Mortal Remains of Jeremy Bentham, 1832” by Weld Taylor and H. H. Pickersgill/Wikimedia Commons, CC BY 4.0) Critical Thinking • What do you think of Bentham’s final request...
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value of a good, service, or proposed action relative to the utilitarian principle of the greater good, that is, increasing happiness or decreasing pain. Bentham thus created a “hedonic calculus” to measure the utility of proposed actions according to the conditions of intensity, duration, certainty, and the probabil...
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provided a way of determining the total amount of utility or value a proposal would produce relative to the harm or pain that might result for society. Utilitarianism is a consequentialist theory. In consequentialism, actions are judged solely by their consequences, without regard to character, motivation, or any un...
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Everyone sought pleasure and avoided pain regardless of personality or morality. In fact, too much reliance on This OpenStax book is available for free at http://cnx.org/content/col25722/1.3 Chapter 2 Ethics from Antiquity to the Present 47 character might obscure decision-making. Rather than making moral judgments...
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Fiery Cushman. When a man offends two volatile brothers with an insult, Jon wants to kill him; he shoots but misses. Matt, who intends only to scare the man but kills him by accident, will suffer a more severe penalty than his brother in most countries (including the United States). Applying utilitarian reasoning, ca...
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right or wrong answer? What values and criteria would you use to make your decision about whom to save? Synthesizing Rights and Utility As you might expect, utilitarianism was not without its critics. Thomas Hodgskin (1787–1869) pointed out what he said was the “absurdity” of insisting that “the rights of man are d...
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impractical for most people to follow. John Stuart Mill sought to answer these objections on behalf of his mentor but then offered a synthesis of his own that brought natural rights together with utility, creating a new kind of utilitarianism, one that would eventually serve to underpin neoclassical economic principle...
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duration of Mill’s schooling—utilitarian conditions of education—were so extreme that he suffered a nervous breakdown at the age of twenty years. The experience left him dissatisfied with Bentham’s philosophy of utility and social reform. As an alternative, Mill turned to Romanticism and poets like Coleridge and Joha...
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it did not temper facts with compassion. “Human nature is not a machine to be built after a model, and set to do exactly the work prescribed for it, but a tree, which requires to grow and develop itself on all sides, according to the tendency of the inward forces which make it a living thing,” he wrote.49 Mill was int...
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To be sure, there are limitations to Mill’s version of utilitarianism, just as there were with the original. For one, there has never been a satisfactory definition of “harm,” and what one person finds harmful another may find beneficial. For Mill, harm was defined as the set back of one’s interests. Thus, harm was d...
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social context. We may also define intervention and coercion differently depending on where we fall on the political spectrum. Considering the social implications of an individual action highlights another limitation of utilitarianism, and one that perhaps makes more sense to us than it would to Bentham and Mill, na...
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conclusion. Instead, we might hold that the driver’s survivors and friends, along with society as a whole, have suffered a loss. Arguably, all of us are diminished by the recklessness of his act. L I N K T O L E A R N I N G Watch this video for a summary of utilitarian principles (https://openstax.org/l/53utilit...
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analysis), they make a utilitarian determination. At the same time, one might argue that a simple cost-benefits analysis is not a utilitarian calculus unless it includes consideration of all stakeholders and a full accounting of externalities, worker preferences, potentially coercive actions related to customers, or ...
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function can provide managers with a tool for measuring the viability of prospective projects. It may even give them an opportunity to explore objections about the mechanistic and impractical nature of utilitarianism, especially from a customer perspective. Utilitarianism could motivate individuals within the organi...
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utility for society and business. For Mill, the path to utility led through truth, and the main way of arriving at truth was through a deliberative process that encouraged individual expression and the clash of ideas. Figure 2.8 In On Liberty (1859) (a), John Stuart Mill (b) combined utility with human rights. He em...
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action harm others? If the answer is yes, we must make a utilitarian calculation to decide whether there is still a greater good for the greatest number. Then we must ask, who are the others we must consider? All stakeholders? Only shareholders? What does harm entail, and who decides whether a proposed action might ...
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contemporary business, especially with the rise of big data, is that we need both numbers and reasoned principles. If we apply the Aristotelian and Confucian rule of the mean, we see that balance of responsibility 50 Chapter 2 Ethics from Antiquity to the Present and profitability makes the difference between sound...
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individuals to act for the good of others, even though that action might result in personal loss. Doing something for the right reason was much more important to Kant than any particular outcome. Aroused From “Dogmatic Slumber” In 1781, at the age of fifty-six years, Kant published Critique of Pure Reason (Kritik de...
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dogmatism. Whether Christian or revolutionary, dogmatic thinking was to be avoided because it obscured the truths of science and religion through flawed logic. Figure 2.9 First published in 1781, Immanuel Kant’s Critique of Pure Reason provided a new system for understanding experience and reality. It defended reli...
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51 Kant credited the skepticism of empirical philosopher David Hume (1711–1776) with awakening him from “dogmatic slumber,” although he disagreed with Hume, who claimed that the mind did not exist at all but was the result of mental associations derived from sensory experience.52 For Kant, reality could be discerned ...
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unconditional duty to act ethically, which Kant called the “categorical imperative,” first outlined in Groundwork of the Metaphysic of Morals (1785).53 In its initial form, Kant’s described his concept of the categorical imperative as follows: “Act only according to that maxim whereby you can, at the same time, will t...
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that observing the categorical imperative as we consider what actions to take would directly lead to ethical actions on our part. L I N K T O L E A R N I N G Watch this video about the categorical imperative (https://openstax.org/l/53categorical) to learn more. How do you see the imperative working in your own ...
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and reason. This was a radical concept for the times. In the end, Kant’s systematic analysis of knowing and understanding provided a much-needed counterweight to the logic of Enlightenment rationalism. The existence of the mental structures he proposed has even been confirmed today. For instance, the scientific cons...
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L I N K T O L E A R N I N G Read a good survey of Kant’s critique of Enlightenment rationalism and of empiricism 52 Chapter 2 Ethics from Antiquity to the Present (https://openstax.org/l/53KantCritique) in this article. Utilitarianism and Deontology From a Kantian perspective, it is clear that adherence to du...
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implementation of the categorical imperative to act ethically, in accordance with our conscience. However, even though that imperative ought to be followed without exception, not everyone does so. In Kant’s moral teachings, individuals still had free will to accept or reject it. There is a definite contrast between ...
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with utility or outcome—his was not a system directed toward results. The question for him was not how to attain happiness but how to become worthy of it. Rather like Aristotle and Confucius, Kant taught that the transcendent aspects of human nature, if followed, would lead us inevitably to treat people as ends rath...
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W H A T W O U L D Y O U D O ? Les Misérables You may have seen the very popular Broadway show or movie Les Misérables, based on Victor Hugo’s epic nineteenth-century French novel of the same name. The main character, Jean Valjean, steals a loaf of bread to feed his sister’s starving family and is arrested and...
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wrong and possibly saving human lives. According to Kantian ethics, Valjean may have been ethical in stealing bread for his family, particularly because the action was grounded in good will and provided benefit to others more than to himself. This OpenStax book is available for free at http://cnx.org/content/col2572...
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Kantian ethics is not so easily applied. On one hand, it offers a unique opportunity for the development of individual morality through the categorical imperative to act ethically, which emphasizes humanity and autonomy.57 This imperative addresses one major side of business ethics: the personal. Character and moral ...
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consisted of graft and corruption in the U.S. Navy’s Pacific fleet and has been a continual source of embarrassment for an institution that prides itself on the honorable conduct of its officers. One person can make a difference, either positively or negatively. On the other hand, Kant’s categorical imperative is ju...
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namely, was Kant correct in believing that morality and mental categories are independent of experience? Or can they be culturally conditioned, and, if so, does that make them relative rather than absolute, as Kant believed them to be? This question whether ethics is universal is distinctly Kantian, because Kant bel...
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