{
  "title": "The TikTok World Cup 2026: Who the Internet Actually Talks About",
  "snapshot_date": "2026-06-23",
  "source": "TikTok hashtag views via Crawlora tiktok_challenge (baked); creator-mention affinity + co-mention graph via creators_search ES (3.33M creators, bio on 92.5%)",
  "license": "CC BY 4.0",
  "players": [
    {
      "name": "Lionel Messi",
      "tag": "messi",
      "nation": "Argentina",
      "views": 700706739209,
      "videos": 24082765,
      "alt": "leomessi 72.3B"
    },
    {
      "name": "Cristiano Ronaldo",
      "tag": "ronaldo",
      "nation": "Portugal",
      "views": 580616186471,
      "videos": 21374100,
      "alt": "cristiano 110.2B"
    },
    {
      "name": "Neymar Jr",
      "tag": "neymar",
      "nation": "Brazil",
      "views": 401631154887,
      "videos": 16672592
    },
    {
      "name": "Kylian Mbappé",
      "tag": "mbappe",
      "nation": "France",
      "views": 269019697699,
      "videos": 6152365
    },
    {
      "name": "Lamine Yamal",
      "tag": "lamineyamal",
      "nation": "Spain",
      "views": 147541460504,
      "videos": 4400914
    },
    {
      "name": "Erling Haaland",
      "tag": "haaland",
      "nation": "Norway",
      "views": 59426164909,
      "videos": 1179807
    },
    {
      "name": "Vinícius Jr",
      "tag": "vinicius",
      "nation": "Brazil",
      "views": 54417253760,
      "videos": 1394582
    },
    {
      "name": "Jude Bellingham",
      "tag": "bellingham",
      "nation": "England",
      "views": 51193620673,
      "videos": 1287248,
      "alt": "judebellingham 34.7B"
    },
    {
      "name": "Mohamed Salah",
      "tag": "salah",
      "nation": "Egypt",
      "views": 37037251252,
      "videos": 1707714,
      "note": "ambiguous: 'salah'='wrong' in Indonesian — inflated"
    },
    {
      "name": "Ousmane Dembélé",
      "tag": "dembele",
      "nation": "France",
      "views": 23762685327,
      "videos": 573402
    },
    {
      "name": "Endrick",
      "tag": "endrick",
      "nation": "Brazil",
      "views": 15564592939,
      "videos": 347313
    },
    {
      "name": "Antoine Griezmann",
      "tag": "griezmann",
      "nation": "France",
      "views": 12694310055,
      "videos": 273658
    },
    {
      "name": "Harry Kane",
      "tag": "harrykane",
      "nation": "England",
      "views": 7860206883,
      "videos": 240444
    },
    {
      "name": "Luka Modrić",
      "tag": "lukamodric",
      "nation": "Croatia",
      "views": 7365057666,
      "videos": 215108
    },
    {
      "name": "Christian Pulisic",
      "tag": "pulisic",
      "nation": "United States",
      "views": 2242333418,
      "videos": 70612
    }
  ],
  "teams": [
    {
      "name": "Argentina",
      "tag": "argentina",
      "views": 630981236952,
      "videos": 26132387
    },
    {
      "name": "France",
      "tag": "france",
      "views": 576512216157,
      "videos": 31751764
    },
    {
      "name": "Germany",
      "tag": "germany",
      "views": 298733826344,
      "videos": 20098393
    },
    {
      "name": "Spain",
      "tag": "spain",
      "views": 209824419537,
      "videos": 11898288
    },
    {
      "name": "Brazil",
      "tag": "brazil",
      "views": 197274929140,
      "videos": 11636053
    },
    {
      "name": "England",
      "tag": "england",
      "views": 196018363662,
      "videos": 7364969
    },
    {
      "name": "Saudi Arabia",
      "tag": "saudiarabia",
      "views": 163152024923,
      "videos": 13617133
    },
    {
      "name": "Morocco",
      "tag": "morocco",
      "views": 162846914100,
      "videos": 6961272
    },
    {
      "name": "Portugal",
      "tag": "portugal",
      "views": 159579277697,
      "videos": 10308528
    },
    {
      "name": "Croatia",
      "tag": "croatia",
      "views": 49824274833,
      "videos": 2482375
    },
    {
      "name": "Netherlands",
      "tag": "netherlands",
      "views": 42297442962,
      "videos": 3580431
    },
    {
      "name": "United States",
      "tag": "usmnt",
      "views": 2864129564,
      "videos": 72462
    }
  ],
  "country_culture_tags": [
    {
      "name": "Mexico",
      "tag": "mexico",
      "views": 1058522719742,
      "videos": 46052504
    },
    {
      "name": "Japan",
      "tag": "japan",
      "views": 354691610463,
      "videos": 29101570
    }
  ],
  "general_tags": [
    {
      "tag": "worldcup",
      "views": 238435008723,
      "videos": 8079594
    },
    {
      "tag": "fifaworldcup",
      "views": 96935963362,
      "videos": 8140052
    },
    {
      "tag": "worldcup2026",
      "views": 25382937127,
      "videos": 1985164
    }
  ],
  "creator_affinity": [
    {
      "name": "Lionel Messi",
      "tag": "messi",
      "mentions": 1705
    },
    {
      "name": "Cristiano Ronaldo",
      "tag": "ronaldo",
      "mentions": 1112
    },
    {
      "name": "Neymar Jr",
      "tag": "neymar",
      "mentions": 911
    },
    {
      "name": "Mohamed Salah",
      "tag": "salah",
      "mentions": 316
    },
    {
      "name": "Vinícius Jr",
      "tag": "vinicius",
      "mentions": 158
    },
    {
      "name": "Harry Kane",
      "tag": "harrykane",
      "mentions": 147
    },
    {
      "name": "Kylian Mbappé",
      "tag": "mbappe",
      "mentions": 102
    },
    {
      "name": "Erling Haaland",
      "tag": "haaland",
      "mentions": 51
    },
    {
      "name": "Jude Bellingham",
      "tag": "bellingham",
      "mentions": 42
    },
    {
      "name": "Lamine Yamal",
      "tag": "lamineyamal",
      "mentions": 32
    },
    {
      "name": "Antoine Griezmann",
      "tag": "griezmann",
      "mentions": 20
    },
    {
      "name": "Luka Modrić",
      "tag": "lukamodric",
      "mentions": 17
    },
    {
      "name": "Ousmane Dembélé",
      "tag": "dembele",
      "mentions": 6
    },
    {
      "name": "Endrick",
      "tag": "endrick",
      "mentions": 3
    },
    {
      "name": "Christian Pulisic",
      "tag": "pulisic",
      "mentions": 2
    }
  ],
  "player_comention_edges": [
    {
      "a": "messi",
      "b": "ronaldo",
      "weight": 161
    },
    {
      "a": "messi",
      "b": "neymar",
      "weight": 63
    },
    {
      "a": "ronaldo",
      "b": "neymar",
      "weight": 21
    },
    {
      "a": "neymar",
      "b": "mbappe",
      "weight": 13
    },
    {
      "a": "ronaldo",
      "b": "haaland",
      "weight": 11
    },
    {
      "a": "ronaldo",
      "b": "mbappe",
      "weight": 9
    },
    {
      "a": "messi",
      "b": "haaland",
      "weight": 7
    },
    {
      "a": "mbappe",
      "b": "haaland",
      "weight": 7
    },
    {
      "a": "messi",
      "b": "mbappe",
      "weight": 6
    },
    {
      "a": "messi",
      "b": "yamal",
      "weight": 6
    },
    {
      "a": "messi",
      "b": "salah",
      "weight": 3
    },
    {
      "a": "neymar",
      "b": "haaland",
      "weight": 3
    },
    {
      "a": "neymar",
      "b": "bellingham",
      "weight": 3
    },
    {
      "a": "ronaldo",
      "b": "bellingham",
      "weight": 2
    },
    {
      "a": "haaland",
      "b": "bellingham",
      "weight": 2
    },
    {
      "a": "ronaldo",
      "b": "yamal",
      "weight": 1
    },
    {
      "a": "ronaldo",
      "b": "salah",
      "weight": 1
    }
  ],
  "player_nation_ties": [
    {
      "player": "messi",
      "team": "argentina",
      "weight": 52
    },
    {
      "player": "ronaldo",
      "team": "portugal",
      "weight": 5
    },
    {
      "player": "neymar",
      "team": "brazil",
      "weight": 27
    },
    {
      "player": "mbappe",
      "team": "argentina",
      "weight": 0
    },
    {
      "player": "yamal",
      "team": "spain",
      "weight": 2
    },
    {
      "player": "haaland",
      "team": "argentina",
      "weight": 0
    },
    {
      "player": "vinicius",
      "team": "argentina",
      "weight": 0
    },
    {
      "player": "bellingham",
      "team": "france",
      "weight": 1
    },
    {
      "player": "salah",
      "team": "egypt",
      "weight": 1
    },
    {
      "player": "endrick",
      "team": "argentina",
      "weight": 0
    }
  ],
  "headline": {
    "top_player_tag": "Lionel Messi",
    "messi_vs_ronaldo_views": {
      "messi": 700706739209,
      "ronaldo": 580616186471
    },
    "strongest_edge": {
      "a": "messi",
      "b": "ronaldo",
      "weight": 161
    },
    "yamal_views": 147541460504,
    "yamal_affinity": 32
  }
}