---
license: cc-by-4.0
pretty_name: "The TikTok World Cup 2026 — Open Dataset"
tags:
  - tiktok
  - world-cup
  - hashtags
---

# The TikTok World Cup 2026 — Open Dataset

Which **2026 FIFA World Cup** players and nations TikTok actually talks about —
ranked by hashtag views and by how many creators reference them — plus the
co-mention social graph between them. **June 2026 snapshot.** Aggregate rollups
only (per-entity totals and edge weights), never individual creators.

📊 **Study:** [https://crawlora.net/blog/tiktok-world-cup-2026](https://crawlora.net/blog/tiktok-world-cup-2026?utm_source=huggingface&utm_medium=referral&utm_campaign=tiktok-world-cup-2026)

## Headline

On TikTok, **#messi (700.7B views) beats #ronaldo (580.6B)** — even though Ronaldo
leads Instagram followers — and **17-year-old Lamine Yamal (147.5B)** already
outranks Haaland, Bellingham, Salah and Modrić. **#argentina (631B)** is the
biggest football-nation tag. In the fan-identity graph, the **Messi–Ronaldo edge
(161 creators name both)** dominates at 2.5× any other link.

## Files

- `data/tiktok-world-cup-2026.csv` — players and teams with TikTok hashtag `views` and `videos`.
- `data/tiktok-world-cup-2026.json` — the full dataset:
  - `players`, `teams` — hashtag views/videos per canonical tag (+ `country_culture_tags` for #mexico/#japan, excluded from the football ranking; `general_tags`).
  - `creator_affinity` — creators naming each player in bio/handle.
  - `player_comention_edges` — pairwise co-mention edge weights (the social graph).
  - `player_nation_ties` — each player's strongest nation co-mention.

## Method & caveats

- **Hashtag views**: cumulative, all-time TikTok counts via Crawlora's hashtag endpoint, for a curated football-specific tag per entity.
- **Affinity & graph**: from Crawlora's `creators_search` dataset (≈3.33M creators; a bio is present on 92.5%).
- `#mexico` and `#japan` are dominated by non-football culture and are excluded from the football ranking. `#salah` is inflated because "salah" also means "wrong" in Indonesian. View totals are cumulative, not tournament-only.

## License

[Creative Commons Attribution 4.0 International (CC BY 4.0)](LICENSE). Please
attribute **Crawlora** and link back to the study.

## Source

Generated from the Crawlora TikTok APIs (hashtag stats + creator search).
Learn more: [https://crawlora.net](https://crawlora.net?utm_source=huggingface&utm_medium=referral&utm_campaign=tiktok-world-cup-2026)